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Image by Simon Berger

ABOUT

Hi! 
I'm Rae.

I believe that entrepreneurship and activism often require publicly staking a claim for a world that could be, and walking an unknowable path so that others might follow. This way of being is a driving force in my life, and I've dedicated my career to building and amplifying organizations tackling inequity, sustainability, and regenerative enterprise. As a strategic storyteller and social entrepreneur, I revel in taking unformed or complex ideas and transforming them into compelling brands and initiatives. I'm especially drawn to impact strategy and community-building at the intersection of culture and climate. 

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I'm currently the founding Executive Director of Unthinkable, a nonprofit tackling the mental health crisis within the climate crisis. We are building the movement towards public awareness of how to cope, connect, and make change amid escalating climate distress. Our goal is to build millions of resilient mindsets in ways that co-benefit climate action and healthy ecosystems, enabling future generations to thrive.

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Photo: Jo Savage

  • https://www.linkedin.com/in/jaineedial/
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My Story

I have worked extensively in the film industry, the creative arts and design world, and as a communications strategist and entrepreneur. I've worked with large organizations like Nike, Google, and Patagonia, and small, community-minded businesses and nonprofits. Throughout my career I've helped hundreds of people tell their stories with integrity and conviction. 

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I've been featured in Outside Magazine, ForbesB the Change Media, and I'm the co-founder of Wylder, the first female-founded benefit corporation in the state of Utah. I love working with artists and entrepreneurs, and I've often marveled at how any of us build resilient businesses, form effective movements, and endeavor to create a more just and sustainable world when failure seems so imminent. I think the real wonder that lies within all humans, found in our very DNA, is the propensity to mess up slightly. To blunder. To mutate. And then, to adapt. Without these attributes, our species would still be anaerobic bacteria, so it's imperative that we confront issues head-on with an adaptive approach in order to truly grow and learn. The most effective rebels and changemakers seem to be those dedicated to constant evolution and continued iteration.  

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When not hustling on a project, you'll likely find me attempting to hold a two minute handstand, soaking at my family's hot spring property, or listening to science and philosophy podcasts as I make my way into the wilderness. 

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Image by Bleron Salihi

Photo: Tory Treseder

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