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Image by Simon Berger

ABOUT

Hi! 
I'm Rae.

I've built a career at the crossroads of sustainability and storytelling, having worked as a creative director, communications strategist, and social entrepreneur. From co-founding an outdoor industry Bcorp to building grassroots movements, I’ve made it my life’s work to shift hearts and minds towards regenerative models of care. Storytelling has always been my tool of choice for advancing these initiatives. Combining this with a sharp eye for design, strategic thinking, and a deep understanding of public health and communications, I help organizations expand their reach and deepen their impact.

I'm currently the founding Executive Director of Unthinkable, a nonprofit tackling the mental health crisis within the climate crisis. We are building the movement towards public awareness of how to cope, connect, and make change amid escalating climate distress. Our goal is to build millions of resilient mindsets in ways that co-benefit climate action and healthy ecosystems, enabling future generations to thrive.

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  • https://www.linkedin.com/in/jaineedial/
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Photo: Jo Savage

My Story

I revel in taking raw ideas and transforming them into compelling brands and campaigns. I've been featured in Outside Magazine, ForbesB the Change Media, and I'm the co-founder of Wylder, the first female-founded benefit corporation in the state of Utah. I love working with artists and entrepreneurs, and I've often marveled at how any of us build resilient businesses, form effective movements, and endeavor to create a more just and sustainable world when failure seems so imminent. I think the real wonder that lies within all humans, found in our very DNA, is the propensity to mess up slightly. To blunder. To mutate. And then, to adapt. Without these attributes, our species would still be anaerobic bacteria, so it's imperative that we confront issues head-on with an adaptive approach in order to truly grow and learn. The most effective rebels and changemakers seem to be those dedicated to constant evolution and continued iteration.  

When not hustling on a project, you'll likely find me attempting to hold a two minute handstand, soaking at my family's hot spring property, or listening to science and philosophy podcasts as I make my way into the wilderness. 

Image by Bleron Salihi

Photo: Tory Treseder

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