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Image by Simon Berger

ABOUT

Hi! 
I'm Rae.

I bring nearly two decades of experience in brand-building and communications, and understand how to shape narratives that resonate across audiences and mediums to inform, inspire, and mobilize. I’ve developed high-impact campaigns for startups, universities, public health initiatives, and social ventures, and revel in turning abstract ideas into compelling causes and campaigns.

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  • https://www.linkedin.com/in/jaineedial/
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Photo: Jo Savage

My Story

Leadership, to me, means daring to envision a better world and having the grit to walk an uncertain path so that others might follow. This takes courage, resilience, and heart—all of which I strive to bring to my work every day. I’ve collaborated with senior leaders across sectors, from Stanford researchers to tech founders, to shape compelling narratives that move people. I’m as strategic as I am lyrical, and I know how to connect the dots between concept, design, and organizational goals. 

With a deep-rooted commitment to social impact, I bring a unique ability to blend insights around human and planetary health to create narratives that drive change. Building on my background in Environmental Health and Climate Communications from the Yale School of Public Health, alongside my creative expertise refined through my education in Digital Media, I excel at crafting strategies that elevate brands and platforms. My professional work has often focused on the emotional and mental dimensions of health, most recently helping to launch Unthinkable, a nonprofit I co-created with Stanford’s Dr. Britt Wray

 

I've been featured in Outside Magazine, ForbesB the Change Mediaand I'm the co-founder of Wylder, the first female-founded benefit corporation in the state of Utah. I love working with artists and entrepreneurs, and I've often marveled at how any of us build resilient businesses, form effective movements, and endeavor to create a more just and sustainable world when failure seems so imminent. I think the real wonder that lies within all humans, found in our very DNA, is the propensity to mess up slightly. To blunder. To mutate. And then, to adapt. Without these attributes, our species would still be anaerobic bacteria, so it's imperative that we confront issues head-on with an adaptive approach in order to truly grow and learn. The most effective rebels and changemakers seem to be those dedicated to constant evolution and continued iteration.  

When not hustling on a project, you'll likely find me attempting to hold a two minute handstand, soaking at my family's hot spring property, or listening to science and philosophy podcasts as I make my way into the wilderness. 

Image by Bleron Salihi

Photo: Tory Treseder

"We called Rae the "meaning miner". She can sift through complicated, jargon-y language and transform it into inspiring, beautiful prose. Yes, she has superpowers in helping you explain what you do clearly and compellingly. But working with her is not just about clear and compelling language or branding. She elevates your work, finding and creating new value that inspires you and your audience.
 
Whether you are just starting something, or you're re-designing or upgrading an existing project, Rae is a dream partner. Trust her to help you with the early stages of a project, to make sense of what you're trying to say. Trust her with taking something that is already off the ground, to bring the best of what you do into focus. Trust her with re-designs or upgrades, brand or product launches, or any project where the experience just has to be perfect. She will bring a magic to anything and anyone she touches. And working with her is just so damn fun."

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